Aren’t we all curious about what the heck all these influencers are doing that’s working so well on Instagram?

There are Instagram ad ideas lurking in the influencers’ playbook for you to use to reach the right eye. Creating content that grabs the page of targeted users can be done, but there is much to learn before diving in headfirst.

After all, with 1 billion monthly users, there is bound to be the right target market for you, too.

Get Creative With Your Visuals

In a world where people are constantly bombarded with advertising, it is more important than ever to make your visuals stand out.

Utilize eye-catching images that grab attention and make people want to learn more. Make use of calls to action that tell people what you want them to do, such as “click here to learn more.”

Create ad design content to tell a story and engage people on an emotional level. Include attractive offers and discounts to entice people to click through to your website.

Take advantage of the 41% of Instagram users who would follow a brand for giveaways and around 70% of users who have taken part in a contest. Be sure to run a contest or giveaway from time to time and encourage people to click through to your website or follow your page.

Use Video to Your Advantage

Video is one of the most powerful tools in your arsenal when it comes to driving clicks on your Instagram ads.

By using video, you can give potential customers a taste of what your product or service is all about without bombarding them with a sales pitch. Instead, let your videos do the talking for you.

Use engaging visuals and sound to show off your product in action and let your customers see for themselves what you have to offer. If you can get them to click on your video, you’re well on your way to making a sale.

Ad Ideas to Utilize User-Generated Content

One way to stand out on Instagram and drive clicks is to utilize user-generated content. This can be done by featuring customer photos and videos on your feed or in your Stories. Be sure to add relevant hashtags to encourage others to share their content as well.

By featuring user-generated content, you show that you value your customers and their experiences with your brand. This can result in increased brand loyalty and more clicks on your ads.

Think Outside the (Ad) Box

In a world where we are constantly bombarded with ads, it is important to think outside the ad box to ensure your ad stands out from the rest.

One way to do this is to create an ad that is interactive and encourages users to engage with it. Aesthetics are important on Instagram, so make sure your ad looks good. Use high-quality images, crop photo online for use with a collage post, or videos that will grab users’ attention.

Make sure you’re targeting the right people with your ad. Use Instagram’s targeting features to reach users based on interests, demographics, and more.

Post Now and Measure Your Results

It’s no secret that a well-designed ad is key to driving clicks on Instagram. Now that you know some great ad ideas for driving clicks, put them into action and see how they work for you.

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